Personal Information

We collect personal information that you voluntarily provide to us when you book our adventure services, contact us, or subscribe to our newsletter. This may include your name, email address, phone number, physical address, date of birth, emergency contact information, and payment details. We also collect information about your adventure preferences, fitness level, and any medical conditions or dietary restrictions that may affect your participation in our activities.

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, and pages viewed. We use cookies and similar tracking technologies to enhance your browsing experience and analyze website usage patterns. This data helps us improve our services and provide personalized content recommendations.

Location Information

With your consent, we may collect location information from your mobile device to provide location-based services, emergency assistance during adventures, and personalized recommendations for nearby activities and accommodations.

Service Provision

We use your personal information to provide, maintain, and improve our adventure tourism services. This includes processing bookings, arranging accommodations and transportation, providing safety briefings, and ensuring your adventure experience meets your expectations and safety requirements. We also use your information to communicate with you about your bookings, send confirmation details, and provide important updates about weather conditions or itinerary changes.

Safety and Emergency Purposes

Your safety is our top priority. We use your personal information, including emergency contact details and medical information, to ensure your safety during adventures and to respond quickly in case of emergencies. We may share relevant safety information with our guides, local emergency services, and medical facilities when necessary.

Marketing and Communications

With your consent, we may use your contact information to send you promotional materials, newsletters, and updates about new adventure packages, special offers, and company news. You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business, including accommodation providers, transportation companies, equipment suppliers, payment processors, and technology service providers. These partners are bound by contractual obligations to protect your information and use it only for the purposes we specify.

Legal Requirements

We may disclose your personal information if required by law, court order, or government regulation, or if we believe such disclosure is necessary to protect our rights, your safety, or the safety of others. We may also share information in connection with the investigation of fraud or other illegal activities.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the new owner as part of the business transaction. We will notify you of any such change and ensure that your information continues to be protected under the same privacy standards.

We implement robust technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security practices include encryption of sensitive data during transmission, secure data storage with access controls, regular security audits, and staff training on data protection procedures. We use industry-standard SSL/TLS encryption for all online transactions and maintain PCI DSS compliance for payment processing.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to continuously improving our security measures and promptly addressing any potential vulnerabilities.

Access and Correction

You have the right to access the personal information we hold about you and request corrections to any inaccurate or incomplete data. You can review and update your account information through your online profile or by contacting our customer service team.

Data Portability and Deletion

You have the right to request a copy of your personal data in a structured, machine-readable format, and the right to request deletion of your personal information, subject to legal and contractual obligations. We will process such requests within reasonable timeframes and in accordance with applicable data protection laws.

Marketing Opt-Out

You can opt out of receiving marketing communications from us at any time by using the unsubscribe link in our emails, updating your communication preferences in your account settings, or contacting us directly. Please note that you may still receive transactional communications related to your bookings and account.

Cookie Preferences

You can manage your cookie preferences through your browser settings or our cookie consent tool. You can choose to accept or decline non-essential cookies, though some website functionality may be limited if you disable certain cookies.

As a Canadian adventure tourism company, we primarily store and process your data within Canada. However, some of our service providers may be located in other countries, including the United States and European Union. When we transfer personal information internationally, we ensure appropriate safeguards are in place to protect your data in accordance with Canadian privacy laws and international data protection standards.

We participate in recognized data transfer frameworks and implement standard contractual clauses to ensure your information receives adequate protection regardless of where it is processed. You have the right to obtain information about the safeguards we use for international transfers.

Our adventure services are designed for participants of all ages, including families with children. We recognize the importance of protecting children's privacy and comply with applicable laws regarding the collection and use of personal information from minors. For participants under the age of majority in their province, we require parental or guardian consent before collecting personal information or allowing participation in our activities.

We do not knowingly collect personal information from children under 13 years of age without verifiable parental consent. If you believe we have inadvertently collected such information, please contact us immediately so we can take appropriate action to remove the information from our systems.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. We will notify you of material changes by posting the updated policy on our website with a revised "Last Updated" date and, where appropriate, by sending you an email notification. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Your continued use of our services after any changes to this Privacy Policy constitutes your acceptance of the updated terms. If you disagree with any changes, you may discontinue using our services and request deletion of your personal information, subject to legal and contractual obligations.

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or need to report a privacy concern, please contact us using the following methods:

We are committed to addressing your privacy concerns promptly and will respond to your inquiries within 30 days or as required by applicable law. You also have the right to file a complaint with the Privacy Commissioner of Canada or your provincial privacy authority if you believe we have not adequately addressed your privacy concerns.